minor tasks (NOT DONE)

canva

https://www.youtube.com/watch?v=55EngRV8RoU 

SOCIAL MEDIA:

DIGIPAK:

second filming day!

     Today was our second day of filming! The goal was to finish filming, and we almosttt did, but we had to cut it short because both me and my partner had to be somewhere at 5. We have only one outfit left to film and we're planning on doing it one of these days so that we can finalize filming. 

    Anyways, filming was honestly really fun. We did a lot of things that I would do in my free time and I was getting so excited throughout the whole process because since I'm the one recording, I was seeing how it was looking and I was putting it all together in my head. I also went a little outside of my comfort zone (we had to burn some cookies which made me really sad).

    We encountered a lot of challenges such as finding a way to build a makeshift recording booth and make it look like its by a struggling artist but not make it look as bad to the point where its just, well bad. We also got to a point where we realized that we had started filming some shots with the wrong outfit, which really annoyed me because it meant we had to re-film those parts and we were already short on time, but it worked out in the end and shooting those was much easier since we had already done it. 

    Here's a fun behind the scenes video of us getting ready to film a scene! We used a lamp that has many different colors so we could have like an orangey light on her (it's actually the same lamp that I used last year for my portfolio project as well).

CCR!

    If I'm being completely honest, when our teacher first introduced this project to us and told us that we also had a CCR this year, I panicked inside, because from everything I did for the portfolio project last year, THAT WAS MY LEASTTTT FAVORITE PART. I don't really know why. Maybe it was because the thought of editing yet another two videos apart from the film opening just stressed me out in the time I had left. BUT thankfully, this years different and I don't have to think of a creative non boring yet engaging way to reflect on my project. Anyways enough yapping let's get started. 

    This year, the CCR is basically just an essay, which I prefer because it really allows me to just like talk about what my thought process was in my voice without having to change anything. An essay that's 1,000 words honestly sounds pretty intimidating, but I loveeee to talk endlessly about things I like and am proud of (and so far I am really proud of this project), so I know the word count won't be a problem, or at least a big one. 

Here's what I have thought so far in terms of how I'm going to organize my essay:

• Introduction: theme of music video and overall idea
• Body Paragraphs: research (on other similar artists, their strategies and everything), audience engagement (how did we make sure our audiences would be engaged, making social media personal), branding (how did we create a sense of branding for the artist, and specifically, the music video), social groups (teenagers, relationships, small artists trying to make it big)
• Conclusion: quick wrap up offering closing statement

I still have a lot of planning to do for this, but my main priotiry right now is getting the video finalized.

me because this project is almost

over

costumessss

    OK SO, for costuming, we wanted six costume in total for the whole video because its not something that happens all in one day. It's meant to show that it's different days so that her growth can be seen better. 

    Since we had already filmed the last part of the video, our first costume was already planned and used! All we needed to do was plan the rest for the other parts of the video! We ended up deciding on a cute date outfit, a skating outfit, baking outfit, something to wear while knitting, and then a comfy outfit. This is exactly what we sent our actress because we wanted to give her freedom with choosing her exact outfits but still providing guidance for like the vibes of the outfits because we trusted her styles and we know she would know exactly what outfit to wear for everything. Here are the outfits:

    I just realized we forgot to take a picture of the date outfit but I guess you'll see it eventually!

starting with editing!!!!!!

 I'm finally starting my absolute favorite yet most stressful part of this project!!!!   

    After we finished filming the first part (or actually last part) of the video, I quite literally got home and transferred all the videos into my laptop to start editing. I kinda had an idea in mind as to what clips I wanted with a specific part of the song, so I started by uploading the audio of the song so that I could start the process! 

    I organized the ones I was sure of first and then played around with the rest of the clips to see what looked the best. One of my favorite parts was the part of the lyrics where it says "so break and burn and stare and hurt" because I knew I wanted to match shots with the beat an I think I managed to do it pretty well!

    I'm still not 100% done with editing this part but i got quite a bit done! I also added the title towards the end. I wanted the font to feel almost like a handwriting so I went on Adobe Fonts and just browsed for a while until this one called to me and I knew this one was the one, the name of the font is "Segoe Script". 

Crossgrove, C. (n.d.). Segoe Script [Typeface]. Adobe Fonts. https://fonts.adobe.com/fonts/segoe-script

digipak braindump

    So this digipak was one of the things that had me the most excited for this project, untillll we found our artist and she lived in Nashville, because this mean it's going to be really hard to make an album cover with her face on it. This is why me and my partner have been thinking of what we could do that wouldn't need her on the cover necessarily. 

    So when brain dumping, I thought of two ideas, one would be a picture and the other one would be more of a digital drawing.... which kinda scares me. 

    Let me break them down for you. So the top one, is the picture one. It would be like a close up shot of an open journal (which is very important to this album I'll probably explain why in a few days when I talk about props) with the title of the album written on the pages. The back would be like the tracklist written out on the notebook paper. It's a simple but solid idea that works well with the album. Now, the one at the bottom, was inspired from the phrase we created for our artist, "welcome to my little world". This one would be drawn, most likely digitally. It's a globe with the land orange to match with the colors we want for the album better and I feel like it gives it a nice twist and sense of cohesion. For the back, I'm really loving the idea of having the song titles kind of like create a spiral. I think it looks really cool and it matches with the shape of the globe, however my concern is that it might make the song titles hard to read.

    We are still deciding what to do for the final cover but this is what we have so far!

social media!

    This week, since I was away, me and my partner tried to focus mostly on the minor tasks of this project. I'll focus on the social media aspect in this post.

    I created the social media page seen here. We decided to use Instagram because it would allow us to reach our target audience in the best way since a lot of pop artists also use it as their main one. The bio was idea of my partner as we felt like "welcome to my little world" really captured what Annie's songwriting is about. We decided to add the orange heart because it really matches the color palette that we are trying to achieve and I also love how it matches with Annie's hair. 

    I wanted our first post to be kind of a small introduction to who our artist is and I wanted it to be short because people tend to not want to read a caption if it's overly long. So my partner wrote this: "hey i'm annie lemasters, i'm a pop singer and i write songs about things i can't always say out loud. welcome to my little world".

    For the actual picture we included with the post, I sent Annie kind of an inspo selfie to show her kind of what we wanted, and here it is. She did change it a little in terms of the pose and smile to fit what she feels most comfortable and confident in.