second filming day!

     Today was our second day of filming! The goal was to finish filming, and we almosttt did, but we had to cut it short because both me and my partner had to be somewhere at 5. We have only one outfit left to film and we're planning on doing it one of these days so that we can finalize filming. 

    Anyways, filming was honestly really fun. We did a lot of things that I would do in my free time and I was getting so excited throughout the whole process because since I'm the one recording, I was seeing how it was looking and I was putting it all together in my head. I also went a little outside of my comfort zone (we had to burn some cookies which made me really sad).

    We encountered a lot of challenges such as finding a way to build a makeshift recording booth and make it look like its by a struggling artist but not make it look as bad to the point where its just, well bad. We also got to a point where we realized that we had started filming some shots with the wrong outfit, which really annoyed me because it meant we had to re-film those parts and we were already short on time, but it worked out in the end and shooting those was much easier since we had already done it. 

    Here's a fun behind the scenes video of us getting ready to film a scene!

CCR!

    If I'm being completely honest, when our teacher first introduced this project to us and told us that we also had a CCR this year, I panicked inside, because from everything I did for the portfolio project last year, THAT WAS MY LEASTTTT FAVORITE PART. I don't really know why. Maybe it was because the thought of editing yet another two videos apart from the film opening just stressed me out in the time I had left. BUT thankfully, this years different and I don't have to think of a creative non boring yet engaging way to reflect on my project. Anyways enough yapping let's get started. 

    This year, the CCR is basically just an essay, which I prefer because it really allows me to just like talk about what my thought process was in my voice without having to change anything. An essay that's 1,000 words honestly sounds pretty intimidating, but I loveeee to talk endlessly about things I like and am proud of (and so far I am really proud of this project), so I know the word count won't be a problem, or at least a big one. 

Here's what I have thought so far in terms of how I'm going to organize my essay:

• Introduction: theme of music video and overall idea
• Body Paragraphs: research (on other similar artists, their strategies and everything), audience engagement (how did we make sure our audiences would be engaged, making social media personal), branding (how did we create a sense of branding for the artist, and specifically, the music video), social groups (teenagers, relationships, small artists trying to make it big)
• Conclusion: quick wrap up offering closing statement

I still have a lot of planning to do for this, but my main priotiry right now is getting the video finalized.

me because this project is almost

over

costumessss

    OK SO, for costuming, we wanted six costume in total for the whole video because its not something that happens all in one day. It's meant to show that it's different days so that her growth can be seen better. 

    Since we had already filmed the last part of the video, our first costume was already planned and used! All we needed to do was plan the rest for the other parts of the video! We ended up deciding on a cute date outfit, a skating outfit, baking outfit, something to wear while knitting, and then a comfy outfit. This is exactly what we sent our actress because we wanted to give her freedom with choosing her exact outfits but still providing guidance for like the vibes of the outfits because we trusted her styles and we know she would know exactly what outfit to wear for everything. Here are the outfits:

    I just realized we forgot to take a picture of the date outfit but I guess you'll see it eventually!

starting with editing!!!!!!

 I'm finally starting my absolute favorite yet most stressful part of this project!!!!   

    After we finished filming the first part (or actually last part) of the video, I quite literally got home and transferred all the videos into my laptop to start editing. I kinda had an idea in mind as to what clips I wanted with a specific part of the song, so I started by uploading the audio of the song so that I could start the process! 

    I organized the ones I was sure of first and then played around with the rest of the clips to see what looked the best. One of my favorite parts was the part of the lyrics where it says "so break and burn and stare and hurt" because I knew I wanted to match shots with the beat an I think I managed to do it pretty well!

    I'm still not 100% done with editing this part but i got quite a bit done! I also added the title towards the end. I wanted the font to feel almost like a handwriting so I went on Adobe Fonts and just browsed for a while until this one called to me and I knew this one was the one, the name of the font is "Segoe Script". 

Crossgrove, C. (n.d.). Segoe Script [Typeface]. Adobe Fonts. https://fonts.adobe.com/fonts/segoe-script

digipak braindump

    So this digipak was one of the things that had me the most excited for this project, untillll we found our artist and she lived in Nashville, because this mean it's going to be really hard to make an album cover with her face on it. This is why me and my partner have been thinking of what we could do that wouldn't need her on the cover necessarily. 

    So when brain dumping, I thought of two ideas, one would be a picture and the other one would be more of a digital drawing.... which kinda scares me. 

    Let me break them down for you. So the top one, is the picture one. It would be like a close up shot of an open journal (which is very important to this album I'll probably explain why in a few days when I talk about props) with the title of the album written on the pages. The back would be like the tracklist written out on the notebook paper. It's a simple but solid idea that works well with the album. Now, the one at the bottom, was inspired from the phrase we created for our artist, "welcome to my little world". This one would be drawn, most likely digitally. It's a globe with the land orange to match with the colors we want for the album better and I feel like it gives it a nice twist and sense of cohesion. For the back, I'm really loving the idea of having the song titles kind of like create a spiral. I think it looks really cool and it matches with the shape of the globe, however my concern is that it might make the song titles hard to read.

    We are still deciding what to do for the final cover but this is what we have so far!

social media!

    This week, since I was away, me and my partner tried to focus mostly on the minor tasks of this project. I'll focus on the social media aspect in this post.

    I created the social media page seen here. We decided to use Instagram because it would allow us to reach our target audience in the best way since a lot of pop artists also use it as their main one. The bio was idea of my partner as we felt like "welcome to my little world" really captured what Annie's songwriting is about. We decided to add the orange heart because it really matches the color palette that we are trying to achieve and I also love how it matches with Annie's hair. 

    I wanted our first post to be kind of a small introduction to who our artist is and I wanted it to be short because people tend to not want to read a caption if it's overly long. So my partner wrote this: "hey i'm annie lemasters, i'm a pop singer and i write songs about things i can't always say out loud. welcome to my little world".

    For the actual picture we included with the post, I sent Annie kind of an inspo selfie to show her kind of what we wanted, and here it is. She did change it a little in terms of the pose and smile to fit what she feels most comfortable and confident in.

             

finished our shot list!

 We finally finished our shot list! I’m really excited to see our idea come to life!

1. Close up of her closing door, her falling against door
2. Mid shot of her in her room on the phone laughing and in love
3. Same as 2
4. Back to close up on floor crying
5. Same as 4
6. Mid shot of her walking into the bathroom, camera looking at the door
7. Mid shot of her in mirror
8. Same as 7 (I kinda wanna do a transition that’s like with a door and her running out with the roller skates in her hand)
9. Skate skate
10. Skate skate
11. Skate skate 
12. Bake bake
13. Bake bake
14. Bake bake
15. Other other 
16. Other other
17. Mid shot of her feet maybe trying a trick (if we can get her failing it that would be amazing), shot of failed baking (idk what yet), shot, mid shot of her collapsing on her bed (from an angle to the side)
18. Same as 17, Monet level, slow zoom into a picture on the wall of past relationship 
19. Close up of her getting close to the picture, over the shoulder looking at picture
20. Close up putting picture in a drawer or smth
21. Mid shot of her suddenly looking back towards her bed, close up of phone ringing with his name on it orrrr like a bunch of texts getting there
22. Close up of her breathing deep and going to bathroom 
23. Close up of her crying on the bathroom floor with shower turned on for dramatic effect
24. Same as 23
25. Close up on her on her bed
26. Close up, her on her bed turning to look at journal (WHAT IS THAT SHOT CALLED)
27. same as 26 
28. Close up on blue journal on her desk
29. Same as 28
30. Close up of her hands opening the blue journal to a fresh page
31. mid shot of her working on her desk, front faced
32. close up of the pen hitting the paper
33. extreme close up of the pen tip moving fast across the lines
34. close up of her hand grabbing the guitar neck
35. close up of her agressively playing the strings
36. close up of her fingers pressing hard on the guitar frets
37. close up of her hand ripping old post it notes or distractions off the wall/desk to make space
38. close up of her hands dragging heavy blankets and pillows into a corner
39. action shot of her taping/drapping the blankets to create the “walls”
40. close up of taping the sheet of music up on the blanket wall
41. close up of pen crossing out a lyric and rewriting it above
42. mid shot of her pulling mic into the dark “booth”
43. Chorus ends
44. close up of the guitar cable being plugged into guitar
45. mid shot of her sitting in the booth with the guitar
46. close up of hitting record button(could be on laptop or on mic or something)
47. mid shot of her taking a deep shaky breath
48. close up of her playing the guitar
49. extreme close up of her fingers moving fast switiching between cords on the frets
50. close up of laptop screen showing audio waves
51. close up of her foot tapping a fast beat
52. CAR CAR CAR
53. CAR CAR CAR
54. CAR CAR CAR
55. CAR CAR CAR(can be like her singing along to this song, windows down, golden hour maybe)
56. Mid shot of her getting out of the car and closing the door fast
57. Tracking shot of her running down the pier to the beach
58. Close up of her looking beyond the camera (aka the beach but the video doesn't know it yet)
59. Done here, beach shots start (already filmed)

This was me while creating this